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Gallo's Britt West on Fixing Wine's Relevance Problem and Recruiting the Next Generation
2+ hour, 22+ min ago (229+ words) Next-level brand leadership requires next-level expertise. Discover how you can advance your career with The ADWEEK Mini MBA in Marketing and lead with greater clarity and authority. In this episode of Brave Commerce, Rachel Tipograph and Sarah Hofstetter speak with…...
Inside Coachella's Off-Site Events That Are Rewriting the Festival's Landscape
15+ hour, 16+ min ago (198+ words) Next-level brand leadership requires next-level expertise. Discover how you can advance your career with The ADWEEK Mini MBA in Marketing and lead with greater clarity and authority. Coachella took over the desert this past weekend, and brands were quick to…...
Goop Kitchen Lands in New York With a Love Letter to the City's Energy
3+ day, 21+ hour ago (485+ words) Want your ideas taken as seriously as your craft? The ADWEEK Mini MBA in Marketing strengthens your strategic voice'and your career trajectory. Apply for the program. A canvas tote slung over one shoulder, answering emails between bites on a crowded…...
Dhar Mann Kicks Off Social Media Week With $1, 000 Old Navy Giveaway
6+ day, 20+ hour ago (389+ words) Social Media Week: SMW returns to NYC April 14 to 16, bringing together the people behind the feed to define what works now in social and content. Secure your spot today. ADWEEK's Social Media Week kicked off with a bang as creator…...
Disney Reportedly Planning First Large Layoff Under New CEO
1+ week, 4+ day ago (218+ words) Want to lead CTV strategy instead of just executing it? Join the ADWEEK Mini MBA in Marketing and gain the MBA-level expertise that can accelerate your career. A few months after Disney restructured its marketing, layoffs are coming to the…...
WNBA Reveals Playbook Behind 'GOAT' Marketing Campaign for Season 30
1+ week, 6+ day ago (1008+ words) Following a new CBA, the WNBA's Season 30 campaign brings back GOATs like Sheryl Swoopes. With a collective bargaining agreement in place and Season 30 tipping off on May 8, the WNBA is showcasing its new marketing playbook. In March, the WNBA Board…...
LA Verdict Against Meta and You Tube Is a Warning Sign for Social Media
3+ week, 5+ day ago (534+ words) In an era of AI hype and algorithmic noise, fundamentals win. The ADWEEK Mini MBA in Marketing establishes you as a paragon of a marketer, not a paradoy of one. Register Now! The LA jury awarded Kaley $3 million in punitive…...
3 Targeting Mistakes That Drive Me Crazy
3+ week, 5+ day ago (896+ words) The best marketers build from the fundamentals up. Learn how The ADWEEK Mini MBA in Marketing gives you the confidence to make better decisions. Register Now! After over 25 years in marketing, I learned that many targeting decisions aren't driven by…...
Why the Super Bowl Still Matters ft. the CMOs of Mars, Comcast, Liquid I. V. & the San Francisco 49ers
3+ week, 6+ day ago (436+ words) The best marketers build from the fundamentals up. Learn how The ADWEEK Mini MBA in Marketing gives you the confidence to make better decisions. Register Now! The Super Bowl is one of the biggest stages in the world'not just for…...
LA28 Unveils Official 'Look,' Taking Cues from Wildflowers'But Not AI
1+ mon, 2+ day ago (519+ words) The best marketers build from the fundamentals up. Learn how The ADWEEK Mini MBA in Marketing gives you the confidence to make better decisions. Register Now! In Southern California, roughly every 10 to 15 years, an ideal combination of sunlight, temperature, and…...