Install
Please confirm you are human
This browser or connection looks automated. Press and continuously hold the control for 3 seconds to enable Google-hosted web results and, when separately allowed, AI-assisted answers.
A successful check enables 100 search requests. Interactive access does not authorize scraping, systematic collection, or reuse of search output.
News
Wanda Diamond League appoints Two Circles to accelerate global audience and commercial growth
1+ hour ago (346+ words) Image Credit Getty Images London, UK and Steinhausen, Switzerland, 7 September 2026 – Wanda Diamond League has appointed Two Circles, to support the next phase of its global audience and commercial growth. As the world’s leading annual series of athletics meetings, the Wanda…...
Will shift to self improvement brand save Enhanced Games after???Steroid Olympics' lacklustre debut?
1+ week, 6+ day ago (1296+ words) The Enhanced Games were the most radical and controversial experiment of the sporting year. To many, its sporting and commercial results have looked underwhelming. The brainchild of Australian businessman Aron D’Souza, the Enhanced Games were co-founded as a business venture…...
How Glasgow 2026 plans to save the Commonwealth Games
1+ mon, 2+ week ago (1615+ words) The Commonwealth Games are nothing if not adaptable. They began life as the British Empire Games back in 1930 when Britain sought to strengthen cultural ties with its colonies as its formal control weakened. However, decolonisation was not the death knell…...
From Hungary to home plate: How smarter ticket pricing unlocks double-digit growth for minor league and niche sports properties
1+ mon, 3+ week ago (820+ words) DynamO Pricing was founded in Budapest in 2017 and launched its proprietary dynamic pricing platform in 2020. Today, the company has roughly 100 active clients across Europe and the US, integrations with platforms including Spektrix and Tickets.com, and a footprint spanning Hungarian…...
Fifa Fan ID card seeks to unify physical and digital 2026 World Cup experience
3+ mon, 1+ week ago (418+ words) Fifa hopes a new fan ID programme will bridge the gap between the physical and digital experience for spectators at this summer’s World Cup whilst simultaneously allowing world soccer’s governing body to build more complete fan profiles. Every ticketholder at…...
The NFL is selling more games to Netflix - but is it nearing peak growth?
3+ mon, 3+ week ago (1403+ words) The National Football League (NFL) season may not kick off for another four months but broadcast plans for the 2026 season are well underway. The league has confirmed television schedules, divvyed out additional live games, and continues to renegotiate contracts in…...
Exclusive: Olympic champion Keely Hodgkinson signs with WME Sports
4+ mon, 23+ hour ago (305+ words) British Olympic champion Keely Hodgkinson has signed with talent representation agency WME Sports. The move will see WME represent the 24-year-old across commercial partnerships, brand collaborations and wider opportunities, adding to its stable of high-profile British athletes, including Sir Lewis…...
"Crazy" that Olympic athletes can't post own competition footage, says Payne
4+ mon, 1+ week ago (371+ words) Social media and athlete-generated content has been widely credited with reviving interest in the Olympic movement at both Paris 2024 and Milan-Cortina 2026. However, athletes are restricted in terms of what content they can distribute from official venues. Payne told SportsPro London…...
NFL talks show Netflix is placing live sport at heart of its post-Hastings era
4+ mon, 2+ week ago (811+ words) Netflix co-founder and former chief executive Reed Hastings’ decision to step down as chairman marks the end of an era for a company which revolutionised the media and entertainment worlds. Hastings was instrumental in the firm’s transition from a DVD-by-mail rental…...
From heritage to primetime: How modern pentathlon is engineering a sporting renaissance
4+ mon, 2+ week ago (613+ words) The global sports industry is once again navigating a profound structural shift. Today’s audiences are increasingly digital‑first with shorter attention spans and rising expectations for fast‑paced, emotional storytelling and easily accessible entertainment. For heritage sports born in a…...