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Emirates reviews $126m global media account The incumbent on the account is IPG Mediabrands. Financial Times calls global media review What does International Women’s Day mean to you? William Hill Vegas picks creative agency Women’s Aid campaign illustrates domestic abuse through children's bedtime story Campaign boost
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News
Facebook unveils major shift away from brand and media posts
1+ day, 13+ hour ago (30+ words) Campaign UK Facebook is overhauling how its news feed works to make posts from businesses, brands and media less prominent....
Snapchat launches shoppable AR Lenses
3+ day, 11+ hour ago (36+ words) campaignlive.co.uk Snapchat is now allowing advertisers to add a button to their Lens with which users can open a website, play a video or install an app, while staying within Snapchat....
Pinterest's first global CMO exits after eight years
3+ day, 18+ hour ago (20+ words) Campaign UK The social media platform has not yet announced a replacement....
Quality news sites get 'halo effect' on ad viewability
4+ day, 7+ hour ago (28+ words) Campaign UK Viewability rates are higher than industry standard as users seek trusted publishers in era of fake news....
Facebook corporate becomes Meta - good move or 'pitiful'?
4+ day, 14+ hour ago (44+ words) Campaign UK Facebook is changing its company name to Meta, founder Mark Zuckerberg announced on Thursday, as the conglomerate looks to overhaul its reputation and zeros in on the metaverse. by Mariah Cooper and John Harrington...
MediaCom works with Facebook on new social media-friendly content service
4+ day, 18+ hour ago (35+ words) Campaign UK MediaCom has launched a new service, Feed Ready, intended to help brands ensure their content better suits the environments of different social networks....
Google rebrands as Alphabet in surprise corporate restructure by @rachelmrbarnes
4+ day, 18+ hour ago (56+ words) Campaign UK Google co-founder Larry Page made the shock announcement that the company's new corporate name would be Alphabet after US trading closed on Monday. Page and Sergey Brinn will run the new company, with Sundar Pichai becoming chief executive…...
Facebook chief: We are 'people first, transparent and striving to be open"
4+ day, 20+ hour ago (39+ words) Facebook chief: We are 'people first, transparent and striving to be open' Campaign UK Nicola Mendelsohn, Facebook's EMEA vice-president, has set out the values of the tech giant following a spate of scepticism from advertisers about its ad platform....
R/GA hires Google's Andre Le Masurier as EMEA creative chief
5+ day, 2+ hour ago (23+ words) Campaign UK Contact Customer Support at Welcome to the new Campaign site...
Amazon trumps Google to buy Twitch.tv
5+ day, 9+ hour ago (45+ words) Campaign UK Amazon pipped Google in the battle for Twitch.tv, the live streaming video platform which focuses on gaming-related content. Richard Smith, account director, business planning - intelligence, at Mindshare UK, explains why Amazon paid nearly $1bn for the platform....