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Emirates reviews $126m global media account The incumbent on the account is IPG Mediabrands. Financial Times calls global media review What does International Women’s Day mean to you? William Hill Vegas picks creative agency Women’s Aid campaign illustrates domestic abuse through children's bedtime story Campaign boost
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News
How Mattel is evolving beyond the ad
4+ day, 9+ hour ago (38+ words) Campaign UK Mattel's content division, which launched late last year, has appointed its first chief content officer, Catherine Balsam-Schwaber, an experienced media hand with prior roles at NBC Universal and Viacom....
MediaCom works with Facebook on new social media-friendly content service
4+ day, 21+ hour ago (35+ words) Campaign UK MediaCom has launched a new service, Feed Ready, intended to help brands ensure their content better suits the environments of different social networks....
Parenting brand Bounty fined £400k in 'unprecedented' data breach
4+ day, 20+ hour ago (270+ words) by Omar Oakes | 15 April 2019 Bounty shared data with Sky, Acxiom and Equifax collected from new mothers at hospital bedsides. Bounty, the pregnancy and parenting club, has been fined £400,000 for illegally sharing personal information belonging to more than 14 million people. The…...
The Times pledges to cut through the noise in new TV ad
4+ day, 22+ hour ago (39+ words) Campaign UK News UK is launching a TV ad tomorrow for The Times and The Sunday Times to promote the papers' new brand positioning, "Know your times"....
Are offices still a tangible draw for talent?
4+ day, 19+ hour ago (24+ words) Campaign UK Campaign asks adland if a snazzy office has the power to attract new talent....
From a chicken crisis to Cannes: Lessons from KFC's award-winning campaign
5+ day, 2+ hour ago (29+ words) Campaign UK How did KFC go from a crisis that threatened its business to winning at Cannes Lions?...
Warner Bros and Premier PR deliver Lego Batman stunt
5+ day, 11+ hour ago (170+ words) by Yasmin Arrigo | 6 February 2017 Premier Public Relations and Warner Bros will unveil a three-metre-high Lego Batarang on London's South Bank to promote the Lego Batman Movie, which releases on 10 February. This Wednesday (8 February) a 35,000 Lego-brick installation of a giant Batarang…...
PG Tips 'when Al met Monkey' by Mother
5+ day, 21+ hour ago (97+ words) Campaign UK The latest PG Tips ad by Mother spoofs the film When Harry Met Sally. In the ad, Monkey is asked to describe the taste of PG Tips before mimicking Meg Ryan's famous orgasmic scene. PG Tips 'the Fresh…...
Co-op releases nativity-based Christmas TV spot
5+ day, 23+ hour ago (25+ words) Campaign UK LONDON - The Co-op has released the latest of its Christmas TV ads, based on a nativity play....
The National Trust's Clare Mullin on why she is quitting Britain for India
6+ day, 57+ min ago (50+ words) Campaign UK Clare Mullin, director of brand and marketing at the National Trust, is stepping down from her job to start a new life in India and argues "that is what life is made of, big adventures"....