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Emirates reviews $126m global media account The incumbent on the account is IPG Mediabrands. Financial Times calls global media review What does International Women’s Day mean to you? William Hill Vegas picks creative agency Women’s Aid campaign illustrates domestic abuse through children's bedtime story Campaign boost
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News
Daily Mail owner drops Covid-19 salary sacrifice
17+ hour, 41+ min ago (19+ words) Campaign UK Contact Customer Support at Welcome to the new Campaign site...
Quality news sites get 'halo effect' on ad viewability
4+ day, 13+ hour ago (28+ words) Campaign UK Viewability rates are higher than industry standard as users seek trusted publishers in era of fake news....
The Times pledges to cut through the noise in new TV ad
5+ day, 1+ hour ago (39+ words) Campaign UK News UK is launching a TV ad tomorrow for The Times and The Sunday Times to promote the papers' new brand positioning, "Know your times"....
Review of the Week: Uber Eats??? Javier Bardem spot proves the value of production
4+ day, 19+ hour ago (62+ words) Review of the Week: Uber Eats’ Javier Bardem spot proves the value of production Campaign UK The 60-second ad was created by Mother. ✓ Unrestricted access to our most popular content including the School Reports, Power 100 and Best Places to Work…...
Facebook video metrics blunder shows digital must learn from TV
5+ day, 1+ hour ago (35+ words) Campaign UK The row about Facebook's flawed video metrics highlights the need for a single currency for all video, Rich Astley of Videology UK explains....
Amazon trumps Google to buy Twitch.tv
5+ day, 16+ hour ago (45+ words) Campaign UK Amazon pipped Google in the battle for Twitch.tv, the live streaming video platform which focuses on gaming-related content. Richard Smith, account director, business planning - intelligence, at Mindshare UK, explains why Amazon paid nearly $1bn for the platform....
Google removes AI Olympics ad after backlash: 'People are resistant"
5+ day, 14+ hour ago (43+ words) Google removes AI Olympics ad after backlash: 'People are resistant' Campaign UK A string of high-profile ad campaigns from Google, Apple, and Toys "R" Us that prioritise automation over human-led creativity have struck a sour note. Campaign discusses brand lessons…...
Channel 4 creates fake product recall and Facebook bot to promote Humans
5+ day, 15+ hour ago (263+ words) by Shona Ghosh | 27 September 2016 Channel 4 has quietly launched a campaign to promote the second series of its TV drama Humans, issuing a product recall for faulty robots or "synths". The broadcaster ran a print campaign across UK newspapers on Friday…...
Brand safety: Why advertisers should reclaim the news
6+ day, 6+ hour ago (34+ words) Campaign UK Caution around news content costs brands reach and ROI, but industry leaders say the safest place to advertise might be where it matters most...
Breaking Bad has turned Albuquerque into a travel destination for millennials
6+ day, 4+ hour ago (756+ words) Campaign UK by Mark Holden | 1 September 2015 62% of 18-34 year olds say they watch more TV programming from the US than the UK. This 'window' into US culture is shaping media consumption, argues Mark Holden, head of strategy at Arena Media. In…...